The art Of branding

Welcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to stop throwing money at marketing and reach the other 95% of their audience.

Differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB and badass guests unleashing their expertise on everything from building a solid why and positioning to developing a visual identity and globalizing your brand.