Last week
Your sales guy called you
Your marketing content said
Your operations team told clients
"we do everything."
Same prospect.
Same week.
Different stories.
Guess who got confused and chose the competition?
This isn't your team's fault.
This 5-Minute check diagnoses hidden revenue leaks.
What pepople
Say about B
The Badassery Blueprint
This isn't a quick fix.
I know, it’s words
Until you get eyes on what that looks like. So here’s a sample video series of what that repositioning could look like for your business.
ANSWERING YOUR QUESTIONS
Does this actually work for my industry?
The core problem is identical everywhere: teams describing your value differently. Whether you're a CPA firm, wealth manager, custom home builder, or building material supplier, the challenge is the same - getting everyone on the same page.
This seems like a lot of work for my team.
Most brand strategy creates more work. This fixes what's already broken. We don't add new processes. We fix the ones causing confusion so your team spends less time explaining and more time closing.
We already have brand guidelines...
Most brand guidelines are 47-page documents your team never uses. Real strategy means your receptionist describes your value the same way your CEO does. If your team needs a manual to remember your positioning, it doesn't work.
How do I know the investment will actually pay off?
Here's what team misalignment costs:
• Consistent branding increases revenue by 23% (Lucidpress study) - inconsistency does the opposite
• Professional services sales cycles average 103 days (Focus Digital) - confusion adds weeks
• 68% of companies report 10-20% revenue growth from brand consistency (Envive study)
• Lost deals cost $200K+ annually when prospects can't understand your differentiation
Most clients see ROI within 90 days when prospects stop asking, "So what exactly makes you different?"
The cost of misalignment is higher than fixing it.
What if we need to make changes during the process?"
That's exactly why the BADASSERY method is collaborative, not prescriptive. We're not creating a rigid system that breaks when your business evolves. We're building operational flexibility. Strategy that adapts with your growth.
THIS APPROACH
ISN'T FOR EVERYONE.
Here's who gets the best results:
You're doing $2.5-12M in revenue and have been in business 3+ years
You're spending serious money on marketing, but revenue has plateaued
You have a team, but they describe your value differently
You're the owner or partner making the decisions
You're willing to change how you've always done things
This WON'T work if:
You want someone to manage your social media or write blog posts
You're looking for quick fixes instead of real change
You want a new logo first
You need guidelines for 50+ locations or franchises
You're not ready to get your team aligned
If you checked all the green boxes and none of the red ones, we should talk.
MEET THE WOMAN
BEHIND THE SHADES
I'm Beatrice, founder of Badassery by B and host of The Art of Positioning podcast.
I started this business because I was tired of watching good businesses fail with bad strategy and pointless rebrands.
My background is operations and marketing. I care about what works, not what looks pretty. Now my priority is helping service businesses escape price competition and fix the profit leaks attributed to vague market positioning.
When I'm not helping teams get aligned, you'll find me hoarding dark chocolate, reading everything from business books to romantasy novels, and hunting for that perfect brunch cafe.
MEET Roo
Let’s address the marsupial in the room: What’s the deal with the kangaroo, Beatrice?
Though I live and work in Spain, I’m originally from Australia, so a ‘roo seemed the natural choice to be my brand mascot.
Plus, y’know, a shade-wearing kangaroo with a baseball bat? How badass is that?!
THIS APPROACH
ISN'T FOR EVERYONE.
Brand Transformation
$75,000
Only 3 clients accepted annually
Complete B.A.D.A.S.S.E.R.Y. Blueprint (9-step positioning overhaul) done with you transformation
Weekly 1:1 consults and advisory over 12 months
Team training workshops and full implementation support
Access to vetted partner network to support execution
Brand Strategy Intensive
$17,000
Only 3 clients accepted annually
B.A.D.A.S.S. Blueprint elements development
Weekly 1:1 sessions over 12 weeks
Complete messaging toolkit for your team
Implementation roadmap (you execute)
Positioning Assessment
$3,500
Only 3 clients accepted annually
90-minute 1:1 deep-dive strategy session + immediate actionables
3 positioning direction recommendations
Messaging and visual recommendations
90-Day Implementation roadmap for 1 positioning direction
30-day follow-up check-in
Not sure which option fits? Start with a 20-minute consultation
