Last week
Your sales guy called you
Your marketing content said
Your operations team told clients
"we do everything."
Same prospect.
Same week.
Different stories.
Guess who got confused and chose the competition?
This isn't your team's fault.
This 5-Minute check diagnoses hidden revenue leaks.
What pepople
Say about B
The Badassery Blueprint
This isn't a quick fix.
I know, it’s words
Until you get eyes on what that looks like. So here’s a sample video series of what that repositioning could look like for your business.
ANSWERING YOUR QUESTIONS
Is this a rebrand?
No. A rebrand changes how you look. This changes who you’re for, when in their process they call you, and what you can charge. Your logo is almost certainly not the problem.
How is this different from the agency we already tried?
An agency executes. We decide what’s worth executing, then make sure the decision reaches sales, pricing, hiring and operations instead of stopping at the website. If your last engagement ended with a document and no change in the numbers, that gap is exactly what this is aimed at.
Why does everyone have to start with THE TIP-OFF?
Because the two do different jobs and one has to come first. THE TIP-OFF is the word from the inside. Where your position most likely sits, three routes to it, the evidence behind each, and which one we’d back. THE OPERATION is casing it properly and then running it. The foundations, the values, what genuinely makes you different and why anyone outside the building should care. Testing whether it holds up. Then what changes in sales, pricing, hiring and operations, department by department, with a name and a date on every line. You don’t case a job before you know which job. Before either, there’s a call. Free at the moment. That’s where we work out whether there’s anything here worth doing and whether we’re the right people for it. Nobody pays us anything before that conversation.
Can we skip straight to THE VANTAGE?
No. Advisory with nothing shipped between us is opinions with an invoice attached. Do THE TIP-OFF or THE OPERATION first, then there’s something real to advise on.
What changes?
Depends on the business. An architectural hardware business moved 7–12 months earlier in the buyer cycle, to when the entryway is still being drawn. A project management consultancy went after the project managers who held the budget, and closed a sales cycle that had been running 40% longer than their industry. A tech training firm flipped who pays, from the students to the employers drowning in 300 applicants a role. Nobody touched a logo.
Does this actually work for my industry?
The core problem is identical everywhere: teams describing your value differently. Whether you’re a CPA firm, wealth manager, custom home builder, or building material supplier, the challenge is the same — getting everyone on the same page.
We already have brand guidelines…
Good, and most of what’s in them will still stand at the end of this. Guidelines answer how you show up: what the words sound like, what the pages look like, how the logo behaves. They’re built on top of a decision about what the business is for and who it isn’t for. That decision is the part we work on, and it sits a layer underneath. Which is why a business can have a genuinely good set of guidelines and still get put on a shortlist and compared on price. If your team each describe the business slightly differently, that isn’t the guidelines failing. There was just never a decision underneath them to describe.
Who actually does the implementation?
Your team. We’re in the room while you decide what changes, and we specify exactly what should exist and where. What the page should say and how it should be structured, what the pitch opens with, what the job ads have to carry. Then your people build it. If you don’t have the people, we’ll introduce you to someone we trust.
What does “deciders only” mean?
The person who can say yes has to be in the room for the work, not just for the sale. Positioning dies in committees. If three people have to agree before anything moves, we’ll tell you it’s the wrong time.
Do I have to become the face of the business?
Nope. And if that’s the plan, we’re the wrong people for it. You’re here because too much already runs through you. Sticking a personal brand on top just piles more on. What we’re after is your team being able to explain this properly when you’re nowhere near the room.
What if my team doesn’t do their part?
Then it won’t work, and we’d rather say so in week two than month five. Whatever we land on comes with who’s doing it and by when. Sometimes that gets agreed with your team in the room, sometimes just with you, depending on how you run things. Either way it has to end up on someone’s actual to-do list.
This seems like a lot of work for my team.
Most brand strategy creates more work. This fixes what’s already broken. We don’t add new processes. We fix the ones causing confusion so your team spends less time explaining and more time closing.
How do I know the investment will actually pay off?
You don’t. And anyone who tells you otherwise is guessing with your money. What we can tell you is what’s already going out the door. Nearly every business we sit down with has bought a website, an agency, a hire, a campaign, or all four, expecting them to bring work in. Most can tell you the figure. Very few can point at anything it brought back. That spend carries on whether or not anyone ever settles what the business is actually for. Settling it is the cheaper end of the problem.
What if we need to make changes during the process?
That’s exactly why the BADASSERY method is collaborative, not prescriptive. We’re not creating a rigid system that breaks when your business evolves. We’re building operational flexibility. Strategy that adapts with your growth.
THIS APPROACH
ISN'T FOR EVERYONE.
Here's who gets the best results:
Your business is well established
You're spending serious money on marketing, but revenue has plateaued
You have a team, but they describe your value differently
You're the owner or partner making the decisions
You're willing to change how you've always done things
This WON'T work if:
You want someone to manage your social media or write blog posts
You're looking for quick fixes instead of real change
You want a new logo first
You need guidelines for 50+ locations or franchises
You're not ready to get your team aligned
If you checked all the green boxes and none of the red ones, we should talk.
MEET THE WOMAN
BEHIND THE SHADES
I'm Beatrice, founder of Badassery by B and host of The Art of Positioning podcast.
I started this business because I was tired of watching good businesses fail with bad strategy and pointless rebrands.
My background is operations and marketing. I care about what works, not what looks pretty. Now my priority is helping service businesses escape price competition and fix the profit leaks attributed to vague market positioning.
When I'm not helping teams get aligned, you'll find me hoarding dark chocolate, reading everything from business books to romantasy novels, and hunting for that perfect brunch cafe.
MEET Roo
Let’s address the marsupial in the room: What’s the deal with the kangaroo, Beatrice?
Though I live and work in Spain, I’m originally from Australia, so a ‘roo seemed the natural choice to be my brand mascot.
Plus, y’know, a shade-wearing kangaroo with a baseball bat? How badass is that?!
THIS APPROACH
ISN'T FOR EVERYONE.
THE TIP-OFF
$5,000
Where everyone starts.
A full stalk of your business, your market and your three nearest competitors
90-minute 1:1 deep-dive strategy session + immediate actionables
3 positioning direction recommendations
90-Day Implementation roadmap for 1 positioning direction
The operation
$17,000
12 weeks. Deciders only.
B.A.D.A.S.S.E.R.Y Blueprint development - your one market position
Weekly 1:1 sessions over 12 weeks
Your position and the words for it tested in progression
Rollout with you as we go and a department-by-department change list to keep it growing
The Vantage
from $4,500/month
Until your team wins what you'd have to win yourself
2 sessions a month to pressure-test the big calls
Implementation strategy that adjusts as real deals come back
Keeping the agreed changes on track
Your team able to explain the business properly when you're not in the room
Not sure where you sit? Start with a 20-minute consultation
