YOuR BRAND's
SECRET WEAPON
can be the most
common thing
applied in the most
STRATEGIC WAY.
(Your favorite, most trusted underdog brands aren’t doing anything special. They’ve just mastered the art of making you tick.)
Tired of your marketing feeling like you’re shouting into a void even though you and your team know your shit and have been in business for years?
Every Friday, I share brand strategy insights that help you build and master precisely what about your audience would make them choose you first so you can apply in your business.
"This is the best branding newsletter I have read since I started doing business...13 years ago."
"Loved your newsletter this week btw, really got me thinking about my offers. Loved the durex ad too hahaha."
"Slay the branding game! Here we go. With your neat newsletter, I feel like I’m ahead of the game here, Beatrice"
"Yep your newsletter makes me feel uncomfortable. That's a compliment by the way."
Oh and btw, your first email comes with something on the house that mobsters love (delivered by Roo)– the pop culture guide to brand strategy.
"I just had a look at your pop culture guide. OMG!!!! I’m out of words. It’s so amazing. Loved every bit of it."
"Just opened the guide, and HOLY GUACCAMOLE it’s well-designed and engaging to read, I’m impressed."
"That guide is pure gold. One of the top 3 most valuable freebies I got this year."
Your pop culture guide is badass btw! Great job! You nailed it with that subcriber value drop! 👏
"After reading your Pop Culture Guide to Branding Strategy, I finally feel empowered to create my personal brand strategy. What a creative, fun, and insightful guide."
"Wooooow B! Just got the Pop Culture Guide.
Absolutely amazing. I love that you used caricatures and images. It makes it so much friendlier. The color combination you chose for your brand is very appealing too. And the information you share in it is very useful."
In the Badass Mob newsletter, you get…
🏏 Brand strategy nuggets that help you build a brand that attracts right-fit clients, reducing your sales and marketing spend.
🏏 Simple breakdowns of how other brands do it and what to or not apply to your service business.
🏏 Exclusive BTS on how I built my brand and run it.
🏏 Early access to resources.
🔥Fun fact: The badass mob newsletter is known by mobsters to be real, raw, and where boring goes to die.
Wanna see for yourself?
"FAM THIS IS AWESOMEEEEETHESE EMAILS ARE ACTUALLY THE BEST"
"GIRL THAT NEWSLETTER IS FIRE! 🔥 🔥 🔥 At first, I’m thinking, ‘is this too long?’ But the whole thing was so interesting and so on point. Well done 👏"
"As ever, you make me laugh and, for me, that is such a draw! Then you add in serious badass solutions that really are off the wall. Put a dollop of honey-butterscotch ice cream on top with good examples. And round it up with good, tempting advice!"
"Just been reading it with my coffee! Loved it.
I'm also going to steal your animated banner idea 👀
So cool!"
"Read your newsletter - easy to read.
I think that's what I like about your badassery approach - you break things down so laypeople like me who are green in branding can actually follow a little better.
Appreciate these nuggets Beatrice!"
"Loving the Badass newsletter!
It’s jam-packed with value for people who want to be different, connect with their audience, and really unleash that Badass potential they have inside.
I highly recommend reading."
🏏Learn from your buying decisions, my journey, plus the mistakes and success of other brands every Friday.
